01 / 12
Enquirer Consulting Group / Prepared for Proteus Genomics
July 2026

The menu is deeper
Than the route to market

Picking up where we left off in June, when you told us, "Sure. When would you like to talk?"
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A differentiated lab, a quieter route to market

01
Proteus has a deep respiratory, wound, and pharmacogenomics menu for a focused regional service area.
02
Publicly visible ordering momentum includes an in-chart wound care integration, which points to partner-led access.
03
The visible social presence is quiet relative to the depth of the clinical offering.
This is our read from the outside, to pressure-test together on a call, not a verdict.
Prepared for Proteus Genomics
Where this goes

Turn the menu into a repeatable new-business motion

Today
.
New access appears to depend heavily on existing channels and partnerships.
.
Senior attention is still close to early commercial conversations.
In the first weeks and months
+
A named-account motion into hospital systems, specialty clinics, and primary care groups.
+
Clear outreach built around the panels each audience can act on.
+
A working outbound unit that Proteus can take over after it has proved itself.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Proteus Genomics

What we would build for Proteus

Named accounts

Build the right list of hospital systems, wound care groups, specialty clinics, and primary care practices across the target market.

Clinical relevance

Shape outreach around the respiratory, wound, and pharmacogenomics panels that matter to each audience.

A repeatable motion

Run the outreach, learn from live conversations, and hand over a proven operating rhythm.

The aim is to add a direct route to market alongside the channels already bringing orders in.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We would reach decision-makers at hospital systems, wound care groups, specialty clinics, and primary care practices that can use Proteus's molecular diagnostics and pharmacogenomics panels.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits now

A stronger route into the medical mid-market

01

The offer is there

Proteus already has differentiated testing options to put in front of the right clinical buyers.

02

The market is defined

Mississippi and Alabama give the first named-account motion a clear, practical starting point.

03

The conversation is open

You had already agreed to talk, so the first step is simply to assess whether there is a real fit.

Enquirer Consulting Group
Proof, in the field

We have run this exact engine inside medical.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
4 mo
A fixed build in market, then the system is yours to keep.
10+
Booked conversations on strong campaigns, in medical, from cold.
Innovative Radiology is a real medical client we ran this engine for. The figures come from strong campaigns and are not a promise of your numbers. We would agree your targets up front and prove against them.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. Jamie speaks with Ben to understand where Proteus wants more direct access.
  2. Ben sanity-checks the first named-account list for the right hospital systems and clinical groups.
  3. We decide whether there is a fit to build the outbound unit, or leave it there.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Jamie Waite   /   jamie@enquirerconsulting.com   /   calendly.com/enquirer/review
More about us at enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Proteus Genomics.